Table of Contents
1. Access the Zulla Platform
To discover what Zulla’s E-commerce Product Tool is, log in to the Platform using your credentials. If you do not yet have an account, sign up and complete the registration process to take advantage of Zulla’s advanced text generation tools. You will have access to a 14-day free trial.
2. Select Zulla’s E-commerce Product Tool
After logging into the platform, locate the E-commerce Product tool among the templates and select it.
You can find all the templates by clicking on the ‘Template’ icon in the left sidebar of your screen.
Next, select the tool to open its specific interface.
3. What is a Product Listing?
A product listing in an e-commerce store is a dedicated web page for a specific item available for sale on an online shop. This page provides a detailed description of the item and contains crucial information that helps potential buyers make an informed purchase decision.
But let’s look at the typical features of such a listing:
- Item Title: The title should be clear and catchy, summarizing the essence of the product.
- Images: These are crucial. High-quality images showcase the product from various angles and in action, helping customers visualize what they are about to purchase.
- Detailed Description: A comprehensive description of the item, including details like dimensions, materials, technical specifications, and benefits. It should be written clearly and engagingly.
- Price: The item’s cost should be evident. In some cases, you can provide options like discounts or special offers.
- Customer Reviews: Reviews can significantly influence purchase decisions. Displaying reviews and ratings from previous buyers adds trust for users.
- Availability and Shipping Times: Information about item availability and estimated delivery times is essential for buyers who want to know when they will receive their purchase.
- Payment and Shipping Options: Information on how to make payment and available shipping options.
- Return Policy: Clear explanation of the return policy, so buyers are aware of the procedures if they want to return the product.
- CTA (Call to Action): An ‘Add to Cart’ button or another CTA that encourages visitors to make a purchase.
- Seller Information: Details about the seller, including contact information, customer support, and other contact details.
Product listings in e-commerce are crucial for the success of an online store because they provide all the necessary information to convert visitors into satisfied buyers.
4. What Does Zulla’s E-commerce Product Tool Do?
Product Tool allows the generation of a technical product listing for a given product to be included in an e-commerce store. The sheet consists of three sections dealing with the product, the product category, and the company producing the product, respectively.
Within an e-commerce store, the product section is always generated, while for the remaining sections, the user can choose whether to use generation based on their needs.
5. Necessary Parameters for Creating an E-commerce Technical Listin
- Product name: The name of the product for which to generate the sheet.
- Specifications: The specifications of the product you want to put on the board.
- Category: The product’s merchandise category.
- Manufacturer: The company, brand, or entity that manufactures the product.
- Tone of voice: More or less formal tones of voice are available for different needs. You can try different tones of voice to achieve the most suitable result for what is being generated.
- Language: The generation language chosen for processing. Currently only the Italian language is supported.
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Tone of voice
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