Zulla’s “Article Assisted” tool is designed to support you in creating blog articles, technical articles and even small E-books. Its use is very simple, but it requires some care to enable you to make the most of it and reap the maximum benefit.
Watch the video to understand how to harness the potential of Zulla’s assisted article
How to write an article correctly with Zulla
Before we begin, we want to suggest what the best practice is for getting a great result from Zulla. Remember that Zulla is not a magician, but he can still do some small magic! To accomplish this, however, it is important that you are clear in your mind what the topic you want to cover is, so that you can indicate to the tool exactly what you want it to talk about.
1. Before you start writing an article.
Before you start using the tool per se, what we recommend you do is to write on paper (or in a word sheet) the table of contents of your article. Imagine you have to indicate to a friend that you need to talk about a certain topic, and to help him out you indicate exactly what you want to talk about. This will help both you and Zulla generate exactly the kind of content you need. Once the table of contents is prepared, you will have a list of titles that will form the guideline for your article. You could, for example, do a Google search by entering the keyword you are interested in, and see what topics are most talked about, questions asked by other users, and related keywords. All of this will be very helpful to you when drafting to create effective copy.
2. Choose a title that is clear and consistent with the topic
Each title, and especially the main title, must be clear to the reader and the instrument, and consistent with relevant keywords. To write a clear and coherent headline, it is important to state the subject, and the “Focus” topic of the article. If, for example, you want to talk about how useful artificial intelligence is in writing unique and inidicizable copy on Google, you could use a title similar to this one:“Artificial Intelligence and the Ability to Write Copy with an SEO Perspective.”
This way you will have indicated the subject (artificial intelligence) and the focal topic of the article (the ability to write copy from an SEO perspective) right from the start.
3. Describe briefly, but clearly, what you want to talk about
In this second phase, what you will need to do is to elaborate on what was argued in the title, giving more information to the instrument, and some details that will be helpful for him to better understand what to focus on.
Taking up the example from earlier, you could write a description like this:
“What are the issues that unoriginal content causes to SEO optimization? Artificial intelligence allows us to write unique and SEO Friendly content and is a valuable aid for every copywriter”
Remember that the maximum limit of characters that make up title and description is 330, so make sure to be clear and at the same time concise.
4. Choose the tone of voice best suited to your communication
Tone of voice is very important in creating consistent and humane communication. Therefore, with Zulla you can create articles with different tones of voice.
We recommend that you try the same item in multiple tones of voice (when it can be heard doing so), so you can understand the differences. Be careful, however: some topics may not fit a certain tone of voice, and Zulla may not use it fully. For example, if you are talking about the difference between bottled water and water from a purifier, using a “funny” tone of voice may not be logically appropriate.
Use tones of voice judiciously according to the topic at hand, and then apply the necessary adjustments manually to make it perfectly suited to your communication style.
NOTE: In enterprise versions of the platform, a high degree of customization can be achieved, and this includes the ability to request ad hoc voice tones for your texts.
5. Choose the text generation language.
Currently, Italian and English are available with a very high quality index.
6. Generate the structure
At this point all you have to do is generate the structure. Clicking on the generate structure button Zulla will take care of creating a set of titles that will be the outlines of your article. By clicking on each of these titles you will be able to delete them or generate related paragraphs.
Finally, via the “+” button at the end of the article you can add new titles (remember the index we suggested you prepare?). This will give you a starting point suggested by Zulla, which you can then expand and modify according to your specific needs.
Done!
In a few minutes your article is ready, all you have to do is edit the generated paragraphs by clicking on each one via the pencil button and customize the article to suit your needs. Then put the text in read mode by clicking on the cog in the upper right-hand corner for easy reading, and copy it in one click thanks to the two-sheet icon next to the cog.
This way you can bring the entire text back to a word file, to your Web site, or wherever you want.
Good writing!
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